New Ad Campaign of Amblvd

Watch out for the release of the new Ad campaign of Amblvd THIS WEEK. Yup, you read that correctly, This week!!! It will be posted estimately in 10 of their branches. This is the first time Amblvd decided to embark in a project like this. When I asked Mrs. Jennifer Ching-Chua, the General Manager, in my personal interview she said : " We decided to put an ad for Amblvd for the people to see how beautiful and artistic our clothes are when worn. This would create better awareness to the consumer. There is a different feel when you see the clothes in the hanger at the stores and when the clothes are being worn by people." Living up to their famous tagline which is " LIVE YOUR STYLE" Amblvd is famous for its hip-hop, rock and the most recent, streetwear theme. Its stores are being designed artistically by none other than Mr. Albert Ching himself. Yup, they don't hire professionals to do their display and their interior. No other retail store here in the Philippines could ever match the design and art of Amblvd. Truly the sleeping giant has awoken and is now hungry. Amblvd has a sister company Hot Topic which sells female accessories, shoes, bags, belts, novelty items and can be found in SM City Sta. Mesa and SM City North EDSA as well.

Amblvd can be found in the following branches: SM City North EDSA, SM City Sta. Mesa, SM City Megamall, SM City Las Pinas, SM City Manila, SM City San Lazaro, SM City Pampanga, SM City Clark, SM City Batangas, SM City Lipa, SM City Dasmarinas, SM City Cebu, Robinsons Place Manila to name a few.

American Boulevard's 1st Photo Shoot

Today is "d" day. It is American Boulevard's 1st Photo Shoot. I am invited by my cousin, Achie Jen to be one of the models for this event. I'm really grateful for the invitation and to model for American Boulevard is such a great honor on my part. The plan is to display the pics at 10 American Boulevard's branches in their show window. Yikes!!! hahaha!

Just to give you a brief history and introduction of what American Boulevard is. It started as a fashion boutique that has a 50's to 60's theme and motiff (James Dean, Marilyn Monroe, Jukebox, Cadillac to name a few...). It opened its first branch in SM City North EDSA. As time goes by it evolved to what it is now, catering to the youth's rock and hiphop taste in fashion and accessories. It evolved in catering to the preppy and boy next door look as well. This transformation gave rise to what American Boulevard now. Having 16 branches in SM Supermalls, Robinsons Malls and Ayala Malls both in Metro Manila as well as the provinces.

The day started when Achie Jen, Stef and Erika picked me up at around 1:30pm. We headed to dpi Studios located in Ortigas Center near Astoria Plaza. We arrived at around 2pm and we started dressing up for the shoot that will exactly start at 3pm. The photographer and the make-up artist arrived on time as well. As the photographer was preparing the studio (lighting and etc) and the make-up artist was preparing her stuff (eyeshadow, foundation, bronzer, etc.) we were instructed to change our clothes in preparation for the shoot. At first, I thought the shoot will last only for a few hours but we finished at 10pm already. Imagine? 3pm to 10pm! Whoaaaa! But I myself didn't noticed it because we were all enjoying the shoot and the time together. Meeting new friends, discovering new horizons, experiencing new stuffs and learning new things. It was a tiring but it is all worth it.

CAST AND CREW OF AMBLVD'S PHOTO SHOOT

Models:

Erika Ongtauco

Eng Siy

Ivan Siy

Noelle

Jonas Lim

Nikko

Tata

(4) American Boulevard Promo-Model Girls

Make-up Artist: May Francisco

Photography: Derek Tan

Designer/Stylist: Jennifer Ching
Organized by: Stefanie Ching

Clothes by: American Boulevard (AMBLVD)

For more pics please visit the following websites:
http://jonas321.multiply.com/
http://engsiy.multiply.com/
http://ego010588.multiply.com/