Saturday, June 7, 2008

American Boulevard's 1st Photo Shoot

Today is "d" day. It is American Boulevard's 1st Photo Shoot. I am invited by my cousin, Achie Jen to be one of the models for this event. I'm really grateful for the invitation and to model for American Boulevard is such a great honor on my part. The plan is to display the pics at 10 American Boulevard's branches in their show window. Yikes!!! hahaha!

Just to give you a brief history and introduction of what American Boulevard is. It started as a fashion boutique that has a 50's to 60's theme and motiff (James Dean, Marilyn Monroe, Jukebox, Cadillac to name a few...). It opened its first branch in SM City North EDSA. As time goes by it evolved to what it is now, catering to the youth's rock and hiphop taste in fashion and accessories. It evolved in catering to the preppy and boy next door look as well. This transformation gave rise to what American Boulevard now. Having 16 branches in SM Supermalls, Robinsons Malls and Ayala Malls both in Metro Manila as well as the provinces.

The day started when Achie Jen, Stef and Erika picked me up at around 1:30pm. We headed to dpi Studios located in Ortigas Center near Astoria Plaza. We arrived at around 2pm and we started dressing up for the shoot that will exactly start at 3pm. The photographer and the make-up artist arrived on time as well. As the photographer was preparing the studio (lighting and etc) and the make-up artist was preparing her stuff (eyeshadow, foundation, bronzer, etc.) we were instructed to change our clothes in preparation for the shoot. At first, I thought the shoot will last only for a few hours but we finished at 10pm already. Imagine? 3pm to 10pm! Whoaaaa! But I myself didn't noticed it because we were all enjoying the shoot and the time together. Meeting new friends, discovering new horizons, experiencing new stuffs and learning new things. It was a tiring but it is all worth it.


Erika Ongtauco
Eng Siy
Ivan Siy
Jonas Lim
(4) American Boulevard Promo-Model Girls
Make-up Artist: May Francisco
Photography: Derek Tan
Designer/Stylist: Jennifer Ching
Organized by: Stefanie Ching
Clothes by: American Boulevard (AMBLVD)

For more pics please visit the following websites:

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